Case Studies
The world's first OmniChannel Marketing Operating System in action
From Chaos to Control
Product Use Case: Full-Stack (Automation, Insights, Intelligence & Optimization)
Client: Leading Beverage Brand
Problem Statement
The marketing team was overwhelmed managing multi-platform campaigns with siloed reporting and unclear attribution. SKU-level performance signals were missing, and decisions were largely manual and reactive.
Solution
11. Data Consolidation
- Unified reporting across Q-commerce, marketplaces, Google Ads, Meta Ads, YouTube & DSPs
- Eliminated Excel-based manual reporting cycles
22. AI Insights + ARIA
- Leadership, brand managers & performance teams accessed on-demand answers
- Automated alerts for underperforming campaigns and SKUs
33. Market Insights
- Pin-code, SKU & category benchmarking updated weekly
- Visibility into competition, SOV and regional gaps
44. Cross-Platform Campaign Management
- Unified tagging across platforms
- Rule-based automation (auto-pause low-ROAS campaigns, dynamic budget shifts)
- Unified pause/play control during stockouts
- Auto KPI tracking with daily performance alerts
Dating With Data
Product Use Case: Data Consolidation + AI Insights & ARIA
Client: Leading Mid-size Personal Care Brand
Problem Statement
The team spent 10+ hours every week manually pulling data from Amazon, Flipkart, Blinkit, Meta Ads & Google Ads. Without a unified view, leadership struggled to make timely decisions and optimize budgets, despite having analysts.
Solution
1Data & Insights Layer
- AtTheRate.ai consolidated all commerce + media accounts into a single daily-updating dashboard
- ARIA (AI chat) enabled leadership to ask questions like: "Top SKUs on Amazon in Delhi last week?", "Where did ROAS drop on Meta vs Google in the last 10 days?", "Which pin codes have high spend but zero orders?"
2AI-Driven Alerts & Recommendations
- ARIA flagged anomalies in real time
- Suggested budget reallocation (e.g., shift from low-ROAS Meta campaigns to high-performing Google SKUs)
Zooming In to Scale Out
Product Use Case: Market Intelligence
Client: Regional Packaged Food Brand
Problem Statement
The brand lacked visibility on where to expand distribution or how they compared to competitors. Existing reporting was delayed and restricted to state-level views.
Solution
1Hyperlocal Intelligence Layer
- AtTheRate.ai's Market Insights module delivered: SKU-level, pin-code-level and retailer-level tracking vs competitors
- Hotspots with category demand but low brand presence
- White spaces with strong potential for entry
- SKU gap insights (pack-size, ratings, availability)
- Dynamic category maps + retail media SOV tracking