SaaS & Tech
Stop Guessing Which Ads Drive Pipeline
Your CEO asks: 'Which campaigns actually generate revenue?' You pull data from 4 platforms, cross-reference with Salesforce, build a spreadsheet, and... still can't give a confident answer. Sound familiar?
32%
Lower CAC
2.8x
Pipeline attribution accuracy
45%
Higher trial-to-paid
From clicks to closed deals
Marketing Metrics That Matter
1
Full-Funnel Attribution
Connect the dots from ad click → MQL → SQL → Opportunity → Closed Won. See exactly which campaigns drive revenue, not just leads.
2
CAC by Channel & Campaign
Know your true customer acquisition cost by channel, campaign, and even ad creative. Stop over-investing in channels that look good but don't close.
3
Cohort Analysis
Track how different acquisition cohorts perform over time. Find the campaigns that bring high-LTV customers, not just any customers.
4
Pipeline Forecasting
ARIA predicts pipeline based on current ad performance and historical conversion rates. Know what's coming before it hits.
From seed to scale