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Generate high-converting ad copy for Google Ads, Facebook, Instagram, LinkedIn, Twitter, and TikTok. Get A/B/C variations with platform-specific optimization.
High-converting ad copy can increase your click-through rates by 2-3x and significantly improve your return on ad spend (ROAS). The right words can make the difference between a profitable campaign and wasted ad spend. Studies show that A/B testing ad copy can improve conversion rates by up to 49%.
Headlines max 30 chars, descriptions max 90 chars. Focus on keywords and clear value proposition. Include numbers and urgency when relevant.
Headlines max 40 chars, descriptions max 125 chars. Use emotional triggers and social proof. Visual-first approach works best.
Headlines max 70 chars, descriptions max 200 chars. Professional tone, B2B focused. Lead with business value.
Start with a problem your audience faces, agitate it by describing the consequences, then present your solution. Great for pain-point marketing.
Grab attention with a hook, build interest with benefits, create desire with social proof, and end with a clear call-to-action.
List features, explain the advantages they provide, and highlight the benefits users will experience. Product-focused approach.
Show the current situation (before), paint a picture of success (after), and explain how your product bridges the gap.
Focus on what the customer gains, not just features. "Save 10 hours per week" beats "Automated workflow system".
Words like "Free", "New", "Proven", "Instant", "Guaranteed" can increase engagement. But use them authentically.
Limited-time offers, scarcity ("Only 5 left"), or deadlines encourage immediate action without being pushy.
Run A/B/C tests with 3-5 ad variations simultaneously. The best-performing copy can have 2-3x better performance than average.
Effective ad copy focuses on benefits over features, uses power words (free, new, proven, instant), creates urgency, and speaks directly to your target audience's pain points. Always test multiple variations to find what resonates best.
Google Ads copy is typically shorter (30-90 characters for headlines) and more keyword-focused, while Meta Ads allow longer copy (up to 125 characters for primary text) and benefit from emotional storytelling and visual elements. Google Ads prioritize search intent, while Meta Ads focus on discovery and engagement.
Test 3-5 ad variations simultaneously. This gives you enough data to identify winners without diluting your budget. Once you find a winning variation, create similar versions to scale while maintaining performance.
Converting ad copy includes: a clear value proposition, specific benefits (not vague claims), social proof or urgency, a strong call-to-action, and relevance to the target audience. Avoid generic statements and focus on what makes your product unique.
Emojis can work well for Meta Ads and social platforms, especially for B2C audiences, but use them sparingly (1-2 per ad). Avoid emojis in Google Ads and LinkedIn Ads for B2B audiences. Test to see what works for your specific audience.