/
Analyze conversion funnels, identify drop-off points, compare against industry benchmarks, and get actionable optimization recommendations.
Product discovery to purchase funnel for online stores
Funnel analysis is the process of examining each stage of your customer journey to understand where users drop off before converting. By identifying bottlenecks and analyzing conversion rates at each step, you can make data-driven decisions to optimize your funnel and increase overall conversion rates.
The percentage of users who move from one stage to the next. Higher is better.
The percentage of users who leave the funnel at each stage. Lower is better.
The percentage of initial visitors who complete the final action (purchase, signup, etc.).
How your rates compare to industry averages helps identify areas for improvement.