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Calculate markup percentage, selling price, and profit margin for your products.
Markup is the difference between the cost of a product and its selling price, expressed as a percentage of the cost.
Markup % = ((Selling Price - Cost) / Cost) × 100Percentage added to cost to determine selling price. Based on cost.
Markup = (Price - Cost) / Cost x 100
Percentage of revenue that is profit. Based on selling price.
Margin = (Price - Cost) / Price x 100
| Industry | Benchmark | Description |
|---|---|---|
| Grocery/Supermarket | 15-25% | Low margins, high volume sales model |
| Retail Clothing | 50-100% | Fashion markup varies by brand positioning |
| Electronics | 20-40% | Competitive market with thin margins |
| Jewelry | 100-300% | Luxury goods command premium pricing |
| Restaurant | 200-400% | Food costs are typically 25-35% of price |
| Furniture | 50-100% | Accounts for showroom and delivery costs |
| E-commerce | 30-50% | Lower than brick-and-mortar due to competition |
| Software/SaaS | 300-500% | High margins due to low marginal costs |
Set competitive prices by applying industry-standard markups to your product costs.
Calculate required markup to achieve target profit margins and business goals.
Reverse-engineer competitor pricing to understand their markup strategies.
Use batch calculations to price entire product catalogs consistently.
Include all costs: product cost, shipping, handling, storage, and overhead when calculating markup.
Premium brands can command higher markups. Budget brands compete on lower margins with higher volume.
Apply different markups to different product categories based on competition and demand.
Regularly check competitor pricing and adjust your markup strategy to remain competitive.