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Calculate your retargeting audience size with platform-specific estimates, privacy impact analysis, growth projections, and audience segmentation insights.
Retargeting Audience Size
18,281
Based on 30-day lookback window
Pixel Fires
42,500
85% of 50000 visitors
Unique Visitors
32,500
65% unique rate
Daily Audience Growth
+1,083
New visitors added per day
Weekly Audience Growth
+7,558
New visitors added per week
Reachable Audience
13,711
~75% platform match rate
Website Visitors
100%
Pixel Fires
85%
Cookie Consent
49%
After Ad Blockers
37%
Reachable Audience
27%
Excellent
Retargeting audience size is the number of people who have visited your website and can be shown retargeting ads. This audience is built using pixels (tracking codes) that fire when visitors browse your site. The size of your retargeting audience directly impacts your campaign reach, costs, and effectiveness.
A larger audience gives you more flexibility in targeting, allows for better segmentation, and typically results in lower costs per impression. However, audience quality (how engaged visitors were) is just as important as size. Modern privacy regulations and browser changes have made accurate audience tracking more challenging, making it essential to account for cookie consent rates and ad blocker usage.
Determine if your audience is large enough to run effective retargeting campaigns before investing in ad spend.
Compare audience sizes across different platforms (Google, Facebook, LinkedIn) to choose the best retargeting channels.
Understand your audience size to allocate appropriate budgets for retargeting vs. prospecting campaigns.
Calculate how cookie consent rates and ad blockers affect your actual reachable audience.
Project audience growth over time to plan scaling strategies and budget increases.
Calculate audience sizes for different segments (cart abandoners, product viewers) to prioritize targeting.
| Industry | Benchmark | Description |
|---|---|---|
| Minimum Viable Audience | 1,000+ | Minimum audience size needed for effective retargeting campaigns |
| Good Audience Size | 5,000-50,000 | Ideal range for most e-commerce and SaaS businesses |
| Large Audience Size | 100,000+ | Enables advanced segmentation and AI optimization |
| Pixel Fire Rate | 70-95% | Typical pixel fire rate for well-implemented tracking |
| Cookie Consent Rate | 60-85% | Average consent rates across GDPR/CCPA regions |
| Platform Match Rate | 60-80% | Percentage of visitors platforms can identify and reach |
Increase from 30 to 60 or 90 days to capture more visitors, but monitor for ad fatigue and reduced relevance.
Ensure your retargeting pixel fires on all pages, including blog posts, landing pages, and mobile views. Consider server-side tracking.
Drive more traffic through SEO, content marketing, paid ads, and social media to grow your retargeting pool.
Install pixels from Google, Facebook, LinkedIn, and other platforms to build audiences across channels and maximize reach.
A/B test consent banner designs to improve opt-in rates while remaining compliant with privacy regulations.
Collect email addresses and phone numbers to create customer match audiences that don't rely on cookies.