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Optimize your retargeting budget across channels and audience segments using AI-powered recommendations, diminishing returns modeling, and scenario analysis.
Balanced approach with room for testing
Overall ROAS
10.17x
Return on ad spend
Expected Revenue
$50,871
Projected monthly revenue
Expected Conversions
485
Across all channels
Average CPA
$10.31
Cost per acquisition
Excellent projected ROAS! Consider scaling your budget while maintaining current allocation ratios.
| Channel | Budget | % | Impressions | Clicks | Conversions | ROAS |
|---|---|---|---|---|---|---|
G Google Ads | $3061.93 | 61.2% | 382,741 | 9,569 | 383 | 13.12x |
f Meta (Facebook/Instagram) | $1938.07 | 38.8% | 161,506 | 2,907 | 102 | 5.51x |
| Total | $5000.00 | 100% | 544,247 | 12,476 | 485 | 10.17x |
Retargeting budget allocation is the strategic process of distributing your advertising budget across different channels and audience segments based on their potential value and conversion likelihood. Not all retargeting audiences are created equal - cart abandoners have much higher conversion rates than general visitors, and different platforms perform better for different audience types.
Effective budget allocation maximizes ROI by prioritizing high-intent audiences while maintaining presence in growth and experimental segments. This calculator uses performance-based optimization with diminishing returns modeling to help you make data-driven allocation decisions.
Determine optimal budget distribution across Google, Meta, TikTok, LinkedIn and other platforms based on historical performance.
Allocate budget based on audience segment value - cart abandoners, product viewers, past purchasers, and more.
Compare conservative, moderate, and aggressive strategies to understand potential outcomes before committing budget.
Reallocate budget from underperforming segments to high-ROAS channels and audiences.
Prepare budget allocations for peak seasons when conversion rates and AOVs typically increase.
| Industry | Benchmark | Description |
|---|---|---|
| Cart Abandoners | 10-20% CR | Highest converting segment - allocate 40-50% of budget |
| Product Viewers | 3-8% CR | Good conversion potential - allocate 25-35% of budget |
| General Visitors | 1-3% CR | Lower priority - allocate 10-20% of budget |
| Google Ads ROAS | 4-6x | E-commerce retargeting average on Google |
| Meta Ads ROAS | 3-5x | Facebook/Instagram retargeting average |
| Overall Retargeting ROAS | 3-8x | Industry average across all channels |
Allocate 70% to proven channels, 20% to growth opportunities, and 10% to experimental platforms for optimal risk-adjusted returns.
Cart abandoners and past purchasers typically have 5-10x higher conversion rates. Allocate 40-50% of budget to these segments.
As you scale, watch for decreasing marginal returns. When ROAS drops below target, shift budget to other segments or channels.
Start new channels with 10% experimental budget. Only scale to core allocation after proving performance over 2-4 weeks.
Increase allocation to high-intent segments during peak seasons when conversion rates typically improve 20-40%.
Monitor performance weekly but avoid making major allocation changes more than once per month to allow for algorithm optimization.