/
Understand the search intent behind any keyword to create content that matches user expectations and ranks higher.
Example: "how to improve website speed" or "buy running shoes online"
Type any search query to classify its intent and get content strategy recommendations.
Search intent (also called user intent or query intent) is the purpose behind a search query. Understanding intent helps you create content that satisfies what users actually want.
Google's algorithm prioritizes content that matches search intent. A page optimized for the wrong intent will struggle to rank, no matter how good the content is.
This classifier analyzes your keyword using pattern matching against hundreds of intent signals. It looks for:
The confidence score reflects how strongly the keyword matches a specific intent type. Mixed-intent keywords may show lower confidence.