Free Tool
Ad Budget Planner
Plan and allocate your advertising budget across Google, Meta, TikTok, and other platforms.
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Budget Allocation (%)
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How to Allocate Your Ad Budget
Budget allocation depends on your business goals, target audience, and historical performance. Here are general guidelines for different scenarios.
Recommended Allocations by Goal
E-commerce / Direct Sales
- Google Shopping: 40-50%
- Meta Ads: 30-40%
- TikTok: 10-15%
- Other: 5-10%
Brand Awareness
- Meta Ads: 40-50%
- TikTok: 25-30%
- YouTube: 15-20%
- Other: 5-10%
B2B Lead Generation
- Google Search: 50-60%
- LinkedIn: 25-30%
- Meta Ads: 10-15%
- Other: 5-10%
Local Business
- Google Local: 50-60%
- Meta Ads: 30-35%
- Yelp/Local: 10-15%
- Other: 5%
Budget Allocation Tips
- Start with proven channels: Allocate more to channels with proven ROI
- Test new platforms: Reserve 10-15% for testing new channels
- Seasonality: Adjust budgets based on peak seasons
- Competitive landscape: Consider CPC trends in your industry
- Audience location: Different platforms perform better in different regions