Free Tool
Conversion Rate Calculator
Calculate your website or campaign conversion rate. Measure how effectively you turn visitors into customers, leads, or subscribers.
What is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action on your website or landing page. This could be making a purchase, signing up for a newsletter, filling out a form, or any other goal you've defined.
How to Calculate Conversion Rate
The conversion rate formula is:
Conversion Rate = (Conversions / Total Visitors) x 100For example, if 100 out of 5,000 visitors made a purchase, your conversion rate would be 2%.
Average Conversion Rates by Industry
E-commerce
1.5% - 3% average
SaaS/Software
3% - 7% average
Lead Generation
2% - 5% average
Landing Pages
5% - 15% average
How to Improve Conversion Rate
- Optimize page load speed: Every second of delay reduces conversions
- Simplify your forms: Fewer fields = higher completion rates
- Add social proof: Reviews, testimonials, trust badges
- Create clear CTAs: Make the next step obvious
- A/B test everything: Headlines, images, button colors
- Reduce friction: Guest checkout, autofill, progress indicators