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Calculate conversion rates for websites, landing pages, and marketing campaigns. Measure the effectiveness of your marketing.
Conversion rate is the percentage of visitors who complete a desired action on your website or landing page. This could be making a purchase, signing up for a newsletter, downloading a resource, or any other goal you've set. It's one of the most important metrics for measuring marketing effectiveness.
Conversion Rate = (Conversions / Total Visitors) × 100%Be specific about what counts as a conversion. Is it a sale, signup, download, or form submission? Clear definitions ensure accurate tracking.
A/B test headlines, CTAs, forms, and page layouts. Even small improvements can significantly boost conversion rates.
Simplify forms, reduce steps, and remove barriers. Every extra field or click reduces conversion rate.
With 60%+ traffic on mobile, ensure your site is fast, responsive, and easy to use on all devices.
Track conversion rates for different landing pages to identify what works best and optimize underperformers.
Compare conversion rates across marketing campaigns to allocate budget to highest-performing channels.
Measure conversion rates for test variations to make data-driven decisions about design and copy changes.
Calculate conversion rates at each stage of your funnel to identify drop-off points and optimization opportunities.
| Industry | Benchmark | Description |
|---|---|---|
| E-commerce | 2-3% | Average conversion rate for online stores |
| Lead Generation | 2-5% | Conversion rate for lead gen forms |
| SaaS | 2-5% | Free trial or demo signup conversion |
| Content/Media | 1-2% | Newsletter or content download conversion |
| B2B | 2-5% | B2B website conversion rates |
| High-Ticket Products | 1-2% | Lower volume but higher value conversions |