Free Tool
CTR Calculator
Calculate your Click-Through Rate to measure ad effectiveness. CTR is a key indicator of how compelling your ads are to your target audience.
What is CTR?
Click-Through Rate (CTR) is the ratio of users who click on your ad to the number of total users who view it (impressions). It's one of the most important metrics for measuring ad engagement and relevance.
How to Calculate CTR
The CTR formula is:
CTR = (Clicks / Impressions) x 100For example, if your ad received 50 clicks from 2,000 impressions, your CTR would be 2.5%.
What is a Good CTR?
Below 1%
Needs improvement
1% - 3%
Average performance
3%+
Excellent engagement
Average CTR by Ad Type
- Google Search Ads: 3-5% average CTR
- Google Display Ads: 0.5-1% average CTR
- Facebook Feed Ads: 0.9-1.5% average CTR
- Email Marketing: 2-3% average CTR
- LinkedIn Ads: 0.4-0.8% average CTR
How to Improve Your CTR
- Write compelling headlines: Use power words and numbers
- Include strong CTAs: Tell users exactly what to do
- Use ad extensions: Sitelinks, callouts, structured snippets
- Match search intent: Align ads with what users are looking for
- Test different creatives: A/B test headlines and descriptions