Free Tool
CPC Calculator
Calculate your Cost Per Click to measure the efficiency of your paid advertising campaigns across Google, Meta, and other platforms.
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What is CPC?
CPC (Cost Per Click) is a digital advertising metric that represents the price you pay each time someone clicks on your ad. It's the most common pricing model for search advertising (Google Ads, Microsoft Ads) and is widely used across social platforms.
How to Calculate CPC
The CPC formula is straightforward:
CPC = Total Ad Spend / Total ClicksFor example, if you spent $500 and received 250 clicks, your CPC would be $2.00.
Average CPC by Platform
Google Search Ads
$1 - $4 average CPC
Facebook/Meta Ads
$0.50 - $2 average CPC
LinkedIn Ads
$5 - $10 average CPC
TikTok Ads
$0.50 - $1.50 average CPC
How to Lower Your CPC
- Improve Quality Score: Better ads and landing pages reduce CPC
- Use negative keywords: Prevent wasted spend on irrelevant searches
- Optimize ad relevance: Match ads closely to search intent
- Test ad variations: Find what resonates with your audience
- Adjust bidding strategy: Use automated bidding wisely