Free Tool

CPM Calculator

Calculate your Cost Per Mille (cost per 1,000 impressions). Essential for display advertising, programmatic, and brand awareness campaigns.

Total Ad Spend

$

Total Impressions

What is CPM?

CPM stands for Cost Per Mille (mille meaning thousand in Latin). It represents the cost an advertiser pays for 1,000 impressions of their ad. CPM is the standard pricing model for display advertising, video ads, and brand awareness campaigns.

How to Calculate CPM

The CPM formula is:

CPM = (Total Ad Spend / Total Impressions) x 1,000

For example, if you spent $500 and received 250,000 impressions, your CPM would be $2.00.

CPM Benchmarks by Platform

Facebook/Meta Ads

$5 - $15 average CPM

Google Display Network

$2 - $5 average CPM

LinkedIn Ads

$30 - $50 average CPM

TikTok Ads

$6 - $10 average CPM

When to Use CPM Bidding

Brand awareness campaigns: When reach matters more than clicks
Video advertising: For pre-roll, mid-roll, and display video
Programmatic display: Standard model for RTB auctions
Retargeting: When targeting warm audiences at scale

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