Free Tool
CPA Calculator
Calculate your Cost Per Acquisition to understand how much you spend to acquire each customer. Essential for measuring campaign profitability.
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What is CPA?
CPA (Cost Per Acquisition) is the total cost to acquire one paying customer. Unlike CAC, which includes all marketing and sales costs, CPA typically refers to the advertising cost per conversion in a specific campaign or channel.
How to Calculate CPA
The CPA formula is:
CPA = Total Ad Spend / Total AcquisitionsFor example, if you spent $2,000 on ads and acquired 50 customers, your CPA would be $40.
CPA vs CAC: What's the Difference?
CPA (Cost Per Acquisition)
Typically refers to ad spend per conversion in a specific campaign
CAC (Customer Acquisition Cost)
Includes ALL marketing and sales costs across all channels
Average CPA by Industry
- E-commerce: $10 - $50 average CPA
- SaaS (B2B): $50 - $200 average CPA
- Finance: $75 - $150 average CPA
- Travel: $30 - $100 average CPA
- Education: $40 - $100 average CPA
How to Lower Your CPA
- Improve targeting: Reach users more likely to convert
- Optimize landing pages: Better conversion rates = lower CPA
- Refine ad creative: More compelling ads attract better leads
- Use retargeting: Re-engage warm audiences at lower cost
- Test bidding strategies: Find the optimal bid for your goals