Free Tool
CAC Calculator
Calculate your Customer Acquisition Cost to understand how much you spend to acquire each new customer.
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What is CAC?
Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including all marketing and sales expenses. It's a critical metric for understanding the efficiency of your growth efforts and the sustainability of your business model.
How to Calculate CAC
CAC = (Marketing Costs + Sales Costs) / New Customers AcquiredWhat Costs to Include
Marketing Costs
- Advertising spend (PPC, social)
- Content creation
- Marketing tools & software
- Marketing team salaries
- Agency fees
Sales Costs
- Sales team salaries
- Commissions & bonuses
- CRM & sales tools
- Training & development
- Travel expenses
Industry Benchmarks
- SaaS: $200 - $500 average CAC
- E-commerce: $10 - $50 average CAC
- Financial Services: $175 - $300 average CAC
- B2B: $300 - $1,000+ average CAC