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Calculate the true ROI of your discount campaigns with cannibalization analysis, customer acquisition metrics, LTV projections, and optimization recommendations.
Discount ROI (Return on Investment) measures the profitability of your discount and coupon campaigns. Unlike simple revenue tracking, it accounts for the true cost of discounts including margin reduction, cannibalization, and campaign expenses. A positive ROI means your discount campaign generates more profit than it costs.
Understand the maximum discount you can offer while maintaining profitability.
Measure how many sales would have happened anyway without the discount.
Calculate the true cost of acquiring new customers through promotions.
Factor in the long-term value of customers acquired at a discount.