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Calculate how much revenue you're losing to cart abandonment and the ROI of recovery campaigns. Compare your metrics to industry benchmarks.
Lost Revenue from Abandoned Carts
$280,800
2,808 carts abandoned
Potential Recovered Revenue
$28,100
281 carts recovered at 10% rate
Campaign Cost
$84.24
Net Profit
$8,346
Return on Investment
9,907%
Every $1 spent returns $100.07
Annual Lost Revenue
$3,369,600
If no recovery campaigns
Annual Recovered Revenue
$337,200
At 10% recovery rate
Annual Campaign Cost
$1,010.88
Email + other channels
Annual Net Profit
$100,149.12
After costs & margin
| Timing | Open Rate | Click Rate | Recovery Rate | Est. Recovered | |
|---|---|---|---|---|---|
| Email 1 | 1 hour | 45% | 21% | 5.5% | 154 carts |
| Email 2 | 24 hours | 38% | 15% | 3.2% | 90 carts |
| Email 3 | 72 hours | 28% | 10% | 1.8% | 51 carts |
Cart abandonment occurs when shoppers add items to their cart but leave without completing the purchase. The average abandonment rate across all industries is 70.19%, meaning 7 out of 10 carts are never converted.
Send within 1 hour. Simple reminder with product images. No discount.
Send after 24 hours. Mention low stock or cart expiration. Add reviews.
Send after 72 hours. Offer small incentive (5-10% off or free shipping).
"You left something behind" or "Did you forget something?" work best.