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Calculate and project revenue from email marketing campaigns. Compare performance against industry benchmarks, analyze different campaign types, and forecast growth.
Email marketing consistently delivers the highest ROI of any marketing channel, averaging $36-$42 for every $1 spent. This calculator helps you understand, project, and optimize your email revenue by analyzing key metrics like open rates, click-through rates, and conversion rates.
Revenue = List Size x Emails/Month x Open Rate x CTR x Conversion Rate x AOVAbandoned cart, welcome series, and post-purchase emails generate 30x more revenue than regular campaigns due to their timely, targeted nature.
Segmented campaigns see 14% higher open rates and 10% higher conversions. Group subscribers by behavior, preferences, and purchase history.
Regular A/B testing can increase email marketing ROI by 83%. Test subject lines, send times, content, and CTAs.
Remove inactive subscribers regularly to improve deliverability and engagement metrics. A smaller, engaged list outperforms a large, unengaged one.
Calculate ROI of email campaigns and identify which metrics to improve for maximum revenue growth.
Project revenue growth based on subscriber acquisition goals and understand the value of each new subscriber.
Compare performance of newsletters, promotions, and automated flows to optimize your email mix.
Demonstrate email marketing ROI to stakeholders and justify investment in email tools and list building.
| Industry | Benchmark | Description |
|---|---|---|
| E-commerce | 29.8% / 1.7% / 2.0% | Open / Click / Conversion rates |
| Food & Beverage | 52.2% / 6.6% / 3.7% | Highest performing industry |
| SaaS / Software | 39.3% / 1.2% / 2.5% | B2B software benchmarks |
| Abandoned Cart | 45% / 6.5% / 5% | Automated flow performance |
| Welcome Series | 50% / 4.5% / 3.5% | New subscriber engagement |
| Average Email ROI | $36-$42 per $1 | Highest marketing channel ROI |
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