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Calculate the optimal Google Ads budget to hit your revenue targets based on industry benchmarks.
Avg CPC: $1.16 | Conv Rate: 2.81%
Start with your revenue target, divide by your average order value to get the number of conversions needed, then divide by your conversion rate to determine clicks required. Multiply by your average CPC to get the total budget.
Budget = (Revenue Target / AOV) / Conv Rate x Avg CPCSetting the right Google Ads budget is critical for maximizing return on your pay-per-click investment. Spend too little and your campaigns will not generate enough data to optimize effectively. Spend too much without proper targeting and you waste money on low-quality clicks. Our free Google Ads Budget Calculator works backward from your revenue targets, using industry benchmarks for cost per click, conversion rates, and average order values to determine the optimal monthly ad spend for your business.
This tool is designed for business owners launching their first PPC campaigns, marketing managers building annual budgets, and agencies creating media plans for clients. It works across industries by allowing you to input your specific CPC estimates, expected conversion rates, and revenue goals. Whether you are running search campaigns, shopping ads, or performance max campaigns, this calculator gives you a data-driven starting point rather than guessing at budget amounts.
The calculator shows your recommended daily and monthly budget along with projected clicks, conversions, and revenue. Start with the recommended budget for at least 30 days to gather enough performance data before making adjustments. Monitor your actual CPC and conversion rates against the benchmarks used in the calculation, and re-run the calculator with your real numbers once you have two to four weeks of campaign data. This iterative approach helps you continuously refine your budget allocation for maximum efficiency.