D2C & Subscription

Know Every Subscriber's True Value

Acquisition costs keep rising while retention gets harder. Stop guessing which channels bring high-LTV subscribers and which ones churn in 30 days. Connect your ad spend to cohort-level revenue and see the full picture.

Subscription analytics dashboard

LTV:CAC

Ratio Tracking

Cohort

Revenue Analysis

360°

Subscriber View

Subscription intelligence

Purpose-Built for Recurring Revenue

1

LTV-to-CAC by Channel

See true customer lifetime value segmented by acquisition source. Identify which Meta ad sets, Google campaigns, or influencer partnerships deliver subscribers who stay and spend.

2

Churn Prediction & Alerts

Aria surfaces early warning signals from engagement and purchase patterns. Get alerted before cohorts start churning so you can intervene with targeted retention campaigns.

3

Cohort-Level Revenue Tracking

Track monthly cohorts from first purchase through repeat orders. Compare payback periods across channels and optimize budget toward the fastest-recovering cohorts.

4

Unified Acquisition Dashboard

Consolidate paid ads, organic, email, referral, and influencer data into one view. Attribute every new subscriber back to the touchpoints that mattered most.

Beyond first purchase

The D2C Profitability Challenge

Most D2C brands optimize for first-order ROAS, but the real margin lives in months 3 through 12. AtTheRate ties your marketing spend to subscriber-level revenue over time, so you stop over-investing in channels that bring one-time buyers and double down on the ones that build a loyal base. By tracking payback periods and retention curves at the campaign level, your team can make smarter acquisition decisions and focus budget on the channels that deliver subscribers who renew month after month.

Ready to Transform Your Marketing Operations?

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