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Calculate your Instagram engagement rate using multiple formulas. Compare post types, analyze growth, and benchmark against competitors with 2025 industry data.
Tue-Thu, 10AM-11AM
Avg ER: 0.7%
Wed-Fri, 7PM-9PM
Avg ER: 1.23%
Mon-Fri, 9AM-10AM
Avg ER: 0.45%
Tue-Thu, 9AM-12PM
Avg ER: 0.99%
Instagram engagement rate measures how actively your audience interacts with your content. It is calculated as the percentage of followers (or reach/impressions) who engage with your posts through likes, comments, saves, and shares. Higher engagement rates indicate more active and interested audiences, making this metric crucial for brands, influencers, and content creators.
By Followers (Most Common)
ER = (Likes + Comments + Saves + Shares) / Followers x 100By Reach (More Accurate)
ERR = (Likes + Comments + Saves + Shares) / Reach x 100By Impressions (For Paid Content)
ERI = (Likes + Comments + Saves + Shares) / Impressions x 100The overall average Instagram engagement rate in 2025 is approximately 0.45-0.6%, representing a 24% decrease year-over-year as users spend more time on Reels and Stories. Here are the key benchmarks:
<0.5%
Below Average
0.5% - 1%
Average
1% - 3%
Good
3%+
Excellent
Reels get 1.23% avg engagement and 125% more reach than static posts.
Carousels get the highest save rates, ideal for educational content.
Reels perform best 7-9PM, Feed posts peak at 10-11AM weekdays.
Responding within 1 hour boosts algorithm visibility significantly.