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Find optimal posting times for maximum engagement. Data from 2M+ posts analyzed by Buffer, Sprout Social & Hootsuite (2025).
Based on 2025 engagement data
Wed
11AM
Excellent
Tue
11AM
Excellent
Wed
10AM
Excellent
Thu
11AM
Excellent
Fri
8PM
Excellent
Overall Best Time
Wed-Fri, 8PM for Reels | Tue-Thu, 10AM-11AM for Feed
Recommended Frequency
1-2 posts/day, 8-15 Stories/week
B2B Best Time
Tue-Thu, 10AM-12PM
E-commerce Best Time
Sat-Sun, 10AM-12PM + Weekday evenings
According to 2025 research from Buffer (2M+ posts), Sprout Social (30K+ brands), and Hootsuite, posting at optimal times can increase engagement by 20-40%. The key insight for 2025 is the "dual-peak pattern" - morning scrolls (8-11AM) and evening relaxation (7-10PM).