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Calculate retargeting campaign performance with platform comparisons, audience segmentation, conversion window analysis, and budget optimization recommendations.
Retargeting ROAS
6.0x
Excellent performance!
Expected Revenue
$30,000
Monthly from retargeting
Conversions
400
8.0% conv. rate
Net Profit
$25,000
Revenue minus ad spend
Retargetable Audience
65,000
Based on window decay
Total Impressions
625,000
Ad views per month
Cost per Click
$1.00
Average CPC
Cost per Acquisition
$12.50
Per conversion
Based on your AOV of $75, we recommend a frequency cap of 7 impressions per user per week.
For your product price point, a 7-day conversion window is optimal.
Focus on Cart Abandoners first - they have 8x higher conversion potential.
Bid higher for visitors from the past 7 days - audience value decays 35% after 7 days.
Retargeting (also called remarketing) is an advertising strategy that shows ads to people who have previously visited your website. Since these visitors already know your brand, retargeting campaigns typically achieve 3-10x higher conversion rates than cold traffic campaigns.
ROAS = (Retargeting Conversions x AOV) / Retargeting SpendA ROAS of 4x means you earn $4 for every $1 spent on retargeting ads. Healthy retargeting campaigns typically achieve 4-10x ROAS.
Users who added items to cart but didn't purchase. Expected 8x conversion lift vs cold traffic.
Users who viewed product pages. Expected 4x conversion lift vs cold traffic.
Users who browsed category pages. Expected 2.5x conversion lift vs cold traffic.
Users who only visited the homepage. Expected 1.5x conversion lift vs cold traffic.
Google Display
$5 CPM
0.5% CTR
Meta/Facebook
$10 CPM
1.2% CTR
$30 CPM
0.6% CTR
TikTok
$8 CPM
0.9% CTR