Changelog

What's New

The latest updates, features, and improvements to the AtTheRate.ai platform. We ship new capabilities regularly to help you get more from your marketing data.

New Feature

AI-Powered Attribution Insights with Aria

Aria now delivers multi-touch attribution insights across all your connected channels. Ask plain-English questions like "Which campaigns drove the most conversions last month?" and get instant, actionable answers powered by our expanded library of 500+ pre-built SQL queries.

Integration

Quick Commerce Analytics

Full support for Blinkit, Zepto, and Swiggy Instamart analytics. Track ad spend, impressions, and ROAS for quick commerce platforms alongside your existing channels in one unified dashboard.

Integration

150+ Integration Connectors

We crossed the 150-connector milestone with new integrations for Criteo, The Trade Desk, and Pinterest Ads. Connect every platform your team uses without writing a single line of code.

New Feature

Cross-Platform Campaign Comparison

Compare campaign performance side-by-side across Google Ads, Meta, Amazon, and TikTok. Normalize metrics automatically so you can spot your best-performing channels at a glance.

Enhancement

Custom Dashboard Builder 2.0

Rebuilt from the ground up with drag-and-drop widgets, custom date ranges, and real-time data refresh. Create pixel-perfect dashboards tailored to your brand or client needs.

Integration

Amazon SP-API Deep Integration

Access granular Amazon Seller and Vendor data including organic rank, Buy Box percentage, inventory health, and advertising metrics through our certified SP-API integration.

Enhancement

Automated Reporting & Scheduling

Schedule recurring reports delivered via email in PDF or Excel format. Set daily, weekly, or monthly cadences with custom recipient lists and branded templates.

Enhancement

Multi-Currency Support for Global Brands

Analyze ad spend and revenue across markets with automatic currency conversion. Set a base currency for consolidated reporting while retaining local currency detail for regional teams.

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