Go Beyond Reporting with AI-Powered Marketing Insights
AtTheRate.ai does everything Whatagraph does — plus AI anomaly detection, competitive intelligence, and proactive alerts that turn reporting into actionable intelligence.
Where Whatagraph Falls Short
Beautiful reports are great — but modern marketing teams need intelligence, not just visualization.
Reporting only, no AI insights
Whatagraph shows you what happened in nice charts — but never tells you why it happened or what to do next. You still need to manually analyze every dashboard.
No proactive alerts or monitoring
Without real-time alerts, performance drops go unnoticed until the next scheduled report. By then, your budget may have been wasted for days.
Limited ad platform depth
Whatagraph covers the basics but lacks deep integrations for Amazon Advertising, marketplace platforms, and emerging ad channels that modern marketing teams need.
No competitive intelligence
Whatagraph only shows your own data. There's no way to track competitor ad strategies, market positioning, or share of voice alongside your own metrics.
AtTheRate.ai vs Whatagraph
Feature-by-feature comparison
| Feature | AtTheRate.ai | Whatagraph |
|---|---|---|
| AI anomaly detection | ||
| Proactive performance alerts | ||
| Competitive market intelligence | ||
| 150+ ad platform integrations | ||
| Amazon Advertising analytics | ||
| Cross-platform budget optimization | ||
| Custom dashboards & reports | ||
| Scheduled PDF reports | ||
| White-label reporting | ||
| Drag-and-drop report builder | ||
| AI-powered recommendations | ||
| Built for paid media teams |
Why Marketing Teams Choose AtTheRate.ai
From reporting to intelligence — everything Whatagraph does, plus AI.
ARIA: AI that explains your data
ARIA monitors all your campaigns 24/7, automatically surfaces anomalies, explains why metrics changed, and recommends what to do — without you asking.
150+ deep marketing connectors
Purpose-built integrations for every major ad platform, with data normalized and enriched for marketing analysis — far beyond basic reporting connectors.
Competitive intelligence included
Track competitor ad strategies, share of voice, and market positioning alongside your own data. Context that reporting-only tools can't provide.
All features, transparent pricing
AI insights, anomaly detection, competitive intel, and 150+ connectors all included. No feature gating, no per-source add-ons.
Frequently Asked Questions
Why switch from Whatagraph to AtTheRate.ai?
Whatagraph is a reporting tool that creates visually appealing dashboards and PDF reports. But it stops at visualization — it doesn't tell you why metrics changed or what to do about it. AtTheRate.ai adds AI-powered anomaly detection, competitive intelligence, and proactive alerts on top of full reporting capabilities.
Does AtTheRate.ai support client reporting like Whatagraph?
Yes. AtTheRate.ai supports customizable dashboards, scheduled reports, and white-label options for agencies. But unlike Whatagraph, it also includes AI insights via ARIA that automatically surface performance changes, so you spend less time analyzing and more time acting.
How do integrations compare between AtTheRate.ai and Whatagraph?
AtTheRate.ai connects to 150+ ad platforms and marketing data sources with deep, purpose-built connectors. Whatagraph covers popular platforms but lacks depth in areas like Amazon Advertising, marketplace analytics, and emerging ad platforms.
Is AtTheRate.ai more expensive than Whatagraph?
AtTheRate.ai offers competitive, transparent pricing with AI insights, anomaly detection, and competitive intelligence included. Whatagraph's pricing scales by number of data sources and users, and you still only get reporting — no AI, no alerts, no competitive intel.
Can agencies use AtTheRate.ai for multi-client reporting?
Absolutely. AtTheRate.ai is built for agencies with multi-client dashboards, white-label reports, and ARIA AI that monitors all client accounts simultaneously. Spot issues across your entire portfolio before clients notice them.
Ready to Upgrade from Whatagraph?
Keep the reporting you love. Add the AI intelligence you need. Try AtTheRate.ai free and see the difference.