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Calculate and compare influencer marketing ROI across platforms. Track engagement, conversions, and revenue with platform-specific benchmarks.
Instagram Benchmarks: Avg. Engagement: 3.5% | Avg. CTR: 1.2% | CPM: $7.5
Fill in the campaign information to calculate your influencer marketing ROI.
Best for lifestyle, fashion, beauty brands
Influencer marketing ROI measures the return on investment from influencer campaigns. According to recent studies, businesses earn an average of $5.20 for every $1 spent on influencer marketing, with top performers hitting $20 or more. This calculator helps you measure reach, engagement, conversions, and revenue to justify and optimize your influencer spend.
The basic formula is: ROI = ((Revenue - Cost) / Cost) x 100
For example, if you spend $1,000 on an influencer campaign and generate $5,000 in revenue, your ROI is 400%. This means you earned $4 in profit for every $1 spent.
Highest engagement (3-8%), lowest cost, best ROI potential. Ideal for niche markets and authentic endorsements.
Balanced reach and engagement (2-3%). Good for scaling campaigns while maintaining authenticity.
Wide reach, lower engagement (1-2%). Best for brand awareness campaigns and product launches.
Massive reach, celebrity status. Best for mainstream brand awareness with larger budgets.