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Calculate projected revenue from social commerce campaigns. Analyze conversion funnels, compare platforms, model attribution, and get AI-powered optimization suggestions.
Instagram Benchmarks: Engagement 1.22% | CTR 0.96% | Conversion 1.08% | CPM $10.45
Social commerce is the intersection of social media and e-commerce, enabling direct purchases through social platforms. With features like Instagram Shopping, TikTok Shop, and Facebook Marketplace, brands can now convert social engagement directly into sales without users leaving the platform.
Revenue = Reach x Engagement Rate x CTR x Conversion Rate x AOVThis funnel-based approach shows how your audience flows from awareness to purchase.
Revenue divided by ad spend. A 4:1 ROAS means $4 revenue per $1 spent on ads.
Total cost divided by conversions. Lower CPA indicates more efficient campaigns.
Percentage of clicks that result in purchases. Industry average is 1-3%.
Total revenue expected from a customer. Consider this when evaluating CPA.