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Optimize your retargeting ad frequency to maximize conversions while avoiding ad fatigue. Get platform-specific recommendations, analyze cost impact, and discover your optimal frequency settings.
Optimal Frequency Cap
4x
Recommended impressions per person per week
Total Impressions
600,000
Over 30 days
Impressions Per Person
60.0
5 weeks
Ad Fatigue Risk
High
Reduce frequency immediately
Expected Conversions
120
Based on current settings
Expected ROI
100.0%
$6000 revenue
High Ad Fatigue Risk Detected
Your current settings result in 60.0 impressions per person, exceeding the 7 impression fatigue threshold for Facebook/Meta. Consider reducing frequency cap to 4 impressions per week.
Frequency cap is the maximum number of times you'll show an ad to the same person within a specific time period (usually per day or per week). It's a critical setting for retargeting campaigns because it helps balance visibility with ad fatigue. Setting the right frequency cap ensures your audience sees your ads enough to take action without becoming annoyed.
Users who see ads too frequently become blind to them or develop negative associations with your brand.
Wasted impressions on fatigued users cost money without generating returns.
Respectful ad frequency maintains positive brand perception.
Finding the sweet spot means enough exposure to convert without over-exposure.
Research shows that most conversions occur within the first 3-10 impressions, depending on the platform and audience intent level. Beyond this point, each additional impression yields diminishing returns while costs continue to rise. Studies have found that capping YouTube ads at 3 impressions raised sales by 25%, while exceeding 6 impressions spiked cost-per-acquisition by 45%.