Free Tool

UTM Builder

Create trackable URLs with UTM parameters for your marketing campaigns. Track traffic sources in Google Analytics.

100% Free

No Signup Required

Instant Results

Website URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign) *

Campaign Term (utm_term)(Optional - for paid search)

Campaign Content (utm_content)(Optional - for A/B testing)

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools.

The 5 UTM Parameters

utm_source

Identifies the traffic source (google, facebook, newsletter)

utm_medium

Identifies the marketing medium (cpc, email, social)

utm_campaign

Identifies the specific campaign name or promotion

utm_term

Identifies paid search keywords (optional)

Best Practices

Use lowercase letters for consistency
Use underscores instead of spaces
Be consistent with naming conventions
Document your UTM strategy for your team
Don't use UTM parameters for internal links

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Free UTM Builder - Campaign URL Generator | AtTheRate.ai | AtTheRate.ai